SFR Advisors was founded in 2015. We have previously operated under the name SijoittajaPRO Finland Oy, but at the beginning of 2023 we decided to change our name to SFR Advisors following the nomenclature of our subsidiary SFR Research. More information on our blog!
We offer our services to institutional investors, family offices and high-net-worth individuals and their investment companies, and we help asset managers and portfolio managers improve their services and processes, especially in the field of systematic quantitative models.
"My background in the financial sector is in the Finnish asset management industry as an analyst, portfolio manager and market strategist. From the core of an asset management company’s investment activities, I noticed how investors' understanding of the practices of the industry and the added value sought from asset managers was often lacking. Moreover, too often the interests of asset managers and clients differed significantly. The problem was particularly pronounced if the client did not employ professionals hired specifically for investment activities. The need for outsourced services in terms of optimal organization and monitoring of investment activities was clear - SFR Advisors was born."
-Hannu Huuskonen, Chairman of the Board of SFR Advisors and founder of Sijoittaja-SFR Group.
SFR Advisors acts solely from the interests of our investor clients as the client's close advisor and trusted expert. In order to avoid any possible conflicts of interest, the customer is always the sole principal and funds our service. Customer orientation, openness and transparency are our core values.
We also recognize the limitations of our expertise and complement our expertise offered to our customers with our extensive partner network outside the asset management industry. Our network includes top experts in their field, for example, from specific areas of real estate investment, such as forest or hotel investments, the world's leading hedge fund experts or, for example, specialists in sustainable investment. We also utilize our network of advisors in sector specific DD processes, where the client wants to delve deeper into the underlying investment targets. We are not subject to the Finnish Investment Services Act and we never engage in asset management, securities brokerage activities or provide individual advice on a financial instrument basis in accordance with the Investment Services Act.
At the beginning of 2021, we acquired SFR Research, which complements our qualitative understanding of the asset management industry, improves the dialogue with asset managers and our ability to assess the competitiveness of different asset managers in different client needs.
